“Ol” is “well” that ends well

Pretty surprising and refreshing to see this ad. A premium positioning for a premium category. This has placed olwell well above any brand that nestle could ever come up with.

Ali was right in saying that the campaign has a signature BAT feel to it. I feel the same way mostly because of the way they have used the colored bar code symbols. It’s an amazing step; owning symbols for the brand. The ad is a bit edgy for our culture and that why its creating so much noise. And that’s probably what was required. Great concept, great execution. I even like the copy. Just have issues with the visuals of the outdoor campaign.

 

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~ by illuxon on January 1, 2007.

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