Archive for the 'WOM' Category

cornetto girl, where are you

• November 6, 2007 • Leave a Comment

Posted in Contact Plus, Cornetto, Media Activation, Media Planning, SMM, Social Media Marketing, Viral Marketing, WOM, Web 2.0


Measuring Virability

• June 21, 2007 • Leave a Comment

Posted in ATP, Brand Activation, Buzz Marketing, CDF, Dawn, EFL, Engro Foods, News, PR, Pakistan Tobacco, Press, SMM, Social Media Marketing, Unilever, Viral Marketing, WOM, Web 2.0


Fall of Traditional Media

• May 31, 2007 • Leave a Comment

Posted in BTL, Brand Activation, Media Activation, Media Planning, Millward Brown, Mindshare, Pakistan, SMM, Social Media Marketing, Telenor, Viral Marketing, WOM, Web 2.0